This woman is a powerhouse and will share her exact strategies on how to get on TV, how to build a loyal audience, and how to host successful meetups that always sell out! Meet Anjali Varma – the franchise owner of Kidville in Bethesda, MA, entrepreneur, speaker, and community builder. She will share her wisdom along with how she balances all that she’s doing while also being a wife and mother to two boys. This episode will get SO many gears moving for you with so many ideas, opportunities, and motivation! Enjoy!
Show Highlights
In This Episode, Anjali and I talked about:
- How she purchased a franchise and it’s timeline
- her process of market research and informal polling
- how she consistently appears on TV
- positioning yourself for a TV segment
- finding show producers to pitch to
- how to start a meetup and keep the momentum going
- establishing a strong online brand
- building a thriving community on Facebook
Quotes and Takeaways
- “There’s only so many hours in the day” – Anjali Varma
- “Any model you’re doing a whether its franchise or not – talking to people on the ground and finding out demand and doing research with people that you already know is on of the best ways to just figure out if your product if viable.” – Anjali Varma
- “You have to have segment ideas that would be interesting to the average consumer, you’re not trying to be a commercial
- “You have to have a little bit of faith in the value that you’re providing.” – Anjali Varma
- “I realize that I don’t have the bandwidth to do everything and have to focus on one or two things instead of a million.” – Anjali Varma
Links and Resources Mentioned
- Eventbrite – an online meetup site where you can find and post meetups in your area!
- Vision Board Video – a great video that will inspire you to create your own vision board!
- Mompreneur Tribe – the amazing FB group for mompreneurs that Anjali hosts!
- ConvertKit – the email marketing platform that I use and absolutely love!
- Mompreneur Show on iTunes!
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Want to Avoid the Mistakes I've Made?
I've compiled the 5 biggest mistakes I made in my mompreneurial journey in hopes to help you avoid them.
This was a great podcast! I am currently interviewing PR options and like the thought of a short contract and learning as much as possible then DIYing it from there is genius for us scrappy startup mams! Thanks for sharing.