Joining us on the show today is the sweet and super smart Irina Dovganetskiy – crafter and owner of With Simplicity. A natural makeup brand that focuses on amazing skin care products with minimal, all natural ingredients!
I am SO impressed with what Irina has accomplished and SO inspired by her out of the box thinking! Not only is she building this amazing brand, but also raising 3 beautiful children with her very supportive hubby! If you landed on this page – I know that you will enjoy our conversation! It was SO inspiring and I couldn’t contain my excitement as you will notice throughout the show. Irina, you inspire me! <3
- How her business started with making DIY chapsticks as Christmas Gifts
- Overcoming negative self-talk and the fear of being judged
- How she got her first customers
- Her #1 Marketing Strategy (it’s not what you think 😉
- The importance of finding and filling a need
- Growing slowly and steady
- Educating your market why they need your product
- Her persistence in getting her airstream parked on Mainstreet
- Her loyalty as a wife and how her hubby supports her
- Keeping business finances separate from personal finances
- Hiring Chemists to help formulate amazing products that actually work
- How Irina balanced work and family
- Starting small with one product and moving on
- In this episode, Irina and I talked about:
Quotes and Takeaways
- “Know who you are, be strong in who you are and follow your dreams” – Irina Dovganetskiy
- “I needed to step in and become the salesperson for my brand” – Irina Dovganetksiy
- “When we truly prioritize our marriage – our husbands will be ready to move mountains for us.” – Vicky Lashenko
- “When I started my business, I knew I couldn’t do everything by myself – so I hired help” – Irina Dovganetskiy
- “I don’t each lunch until my top priorities are done – lunch is my reward” – Irina Dovganetskiy
Links and Resources Mentioned
- Miracle Morning – the book that made me a morning person – for a bit 😉
- Organic Liquid Foundation – Irina’s top selling product and it’s AMAZING
- Mompreneur Show on iTunes!Â
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Thank You to our Sponsors!
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Made On – An all natural brand of hard lotion, lip balms, and many other skin care products wich I absolutely LOVE! Get $5 off your purchase by using the code: Vicky
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What a great story!!! I LOVE Airsteams! We are actually going to be in one as our booth at NAB Show in Vegas this year…at least we THINK we are. 😉 Great post!